Some basic features
of advertisement:-
v
Advertising is expensive in nature.
v
In advertisement a reason is offered to buy a product.
v
The aim of the advertising is to attract consumers.
v
Heavy advertisement makes the brand image of the product and according
to it the perception of higher quality also takes place.
v
Advertisement is suitable for medium to large organisations.
v
Advertisement is for example, giving an advertisement in the newspaper
about a product of an organisation.
v
The main purpose of advertisement is to increase sales and which will
also in building a brand.
v
The results of advertisement take place slowly and gradually.
v
Advertisement is a long term process.
SALES PROMOTION: - A sales promotion is an immediate incentive for a buyer. It can also
involve expressing information about a given product, brand, or company.
Some basic features of sales promotion:-
v Sales promotion is not expensive in nature.
v In sales promotion an incentive is offered to buy a
product.
v Their aim is to attract consumers, retailers,
wholesalers and sales forces.
v Heavy sales promotion leads the perception of having a
brand image of cheaper and lower quality.
v Sales promotion is good for small to large companies.
v Sales promotion includes giving coupons, free products
etc.
v The purpose of doing sales promotion is to increase
sales.
v The results of sales promotion can be seen very
easily.
v Sales promotion is a short term process.