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ADVERTISING AND SALES PROMO


ADVERTISING: -Advertising is a one way communication done an identified sponsor, whose purpose is non-personal promotion of products/services to potential customers. It is a permanent strategy that involves marketing and sales.

Some basic features of advertisement:-

v  Advertising is expensive in nature.

v  In advertisement a reason is offered to buy a product.

v  The aim of the advertising is to attract consumers.

v  Heavy advertisement makes the brand image of the product and according to it the perception of higher quality also takes place.

v  Advertisement is suitable for medium to large organisations.

v  Advertisement is for example, giving an advertisement in the newspaper about a product of an organisation.

v  The main purpose of advertisement is to increase sales and which will also in building a brand.

v  The results of advertisement take place slowly and gradually.

v  Advertisement is a long term process.

SALES PROMOTION: - A sales promotion is an immediate incentive for a buyer. It can also involve expressing information about a given product, brand, or company.

Some basic features of sales promotion:-

v  Sales promotion is not expensive in nature.

v  In sales promotion an incentive is offered to buy a product.

v  Their aim is to attract consumers, retailers, wholesalers and sales forces.

v  Heavy sales promotion leads the perception of having a brand image of cheaper and lower quality.

v  Sales promotion is good for small to large companies.

v  Sales promotion includes giving coupons, free products etc.

v  The purpose of doing sales promotion is to increase sales.

v  The results of sales promotion can be seen very easily.

v  Sales promotion is a short term process.

By: Shivani Awasthi (FullFry)